My Gatorade Commercial Blog

In this Gatorade commercial, I strived to really incorporate all the movements and angles that our previous projects have consisted of. Such as when I used the tilt, pan, and zoom movements. Or the over-the-shoulder-shot and midshot angles. Also how I used the fade in and out edits while creating my commercial. The projects that we have done beforehand helped me to keep in mind what Cambridge and my teachers were looking for while filming. Looking back there a lot of aspects that I could've improved on in my production skills. Since this was the first time I really took charge and acted upon my own visions without anyone else's opinions on them, I did honestly feel very creative and original. I really wanted to emulate the original Gatorade and other sports commercials in mines. I feel that they all have a very passionate and motivational arrangement for them. It really plays upon the audiences' drive and wants, to better themselves. I really wanted to outline the struggles athletes go through when training. They put their minds, hearts, and bodies on the line to achieve their dreams. That is true dedication and hard work. That's why choosing this brand was so easy. It wasn't just the fact that I already had a lot of the means to create this commercial. But it was also because even when training you're getting in your own head and messing up a flow you already know you have. So taking a second to breathe and reevaluate your stance in all this to better yourself as an athlete, is where it really hit home, and I was sold. This commercial has shown me all I can do without these technical production skills. Which really ended up breaking down the commercial to being passionate about what you love and work hard for your dreams. That's what I wanted to emulated while making this commercial.