The CCR midterm
1. How does your product use or challenge conventions AND how does it represent social groups or issues? This song fits into the hip-hop, r&b, and rap genre. This particular artist, Kanye West, is extremely unique and loves to convey a message in his music. So, his music videos usually tell a story that is somewhat different from the mainstream aspect of the genres his music is inside of. The conventions in the mainstream side of this genre are usually, people being over-sexualized to bring in a specific audience. Other conventions on the mainstream side would be a very energetic and hyped rapping at the camera, unlike a story. Our product mostly challenges these conventions because the artist that made the song in our music video is very original and loves to create a message in his music. He's a very alternative artist in his genre, so challenging these conventions was somewhat inevitable. We really focused on portraying the story he created with the so...